Search Engine Marketing

Search Engine Marketing (SEM) aids businesses to gain market online by purchasing Ads on search engines like Google, Yahoo or Bing. The SEM practices revolve around the promotion of websites in SERPs to optimize brand presence and conversions.

A. What is Search Engine Marketing | Definition

According to search engine land, "Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts." SEM encompasses SEO and Paid Advertising in which SEO (Search Engine Optimization) is the practice of earning traffic through unpaid or free listings while Paid Advertising is buying traffic through paid search listings.
Paid search ads help marketers get more web traffic via desktop or mobile web search.

To understand what is Search Engine Marketing, it is important to understand both paid and unpaid means of Search Marketing. SEM is one of the best ways to use competitive cost per acquisition techniques to draw in new customers, improve ranking in SERPs (Search Engine Results Page), boost Search Engine presence, and optimize other marketing campaigns.

The primary aid of Search Engines is to deliver exactly what a searcher is looking for, and SEM assists businesses to influence Search Engines to display their Ads to searchers.
To understand what is Search Engine Marketing, it is important to understand both paid and unpaid means of Search Marketing.

• Understanding the target audience
• Setting specific goals for the Ad campaign
• Selecting the right keywords to target
• Arranging those keywords into focused campaigns and ad groups
• Creating compelling advertisements

B. Know The Synonyms & Acronyms Related To SEM

Below given is the list of some of the synonyms and acronyms that most of the ‘What is Search Engine Marketing Guides’ use to demonstrate SEM -

• Paid search ads
• Paid search advertising
• PPC (pay-per-click)
• PPC (pay-per-call)
• CPC (cost-per-click)
• CPM (cost-per-thousand impressions)

C. Learn How To Get Organic & Inorganic Traffic Via Unpaid SEM

The unpaid SEM i.e. SEO can also be further divided into two separate categories-

1. Organic SEO
2. Inorganic SEO

1. How To Get Organic Results

To get organic results by SEO, it is important to learn SEO so you can create SEO compatible website that helps you build long-lasting trust in your business.

2. How To Get Inorganic Results

While organic results may take time, inorganic results are known for highlighting immediate results. However, In-organic SEO is also sometimes considered as Paid SEM or PPC.

Below given are some of the notable tips for inorganic SEO−

• You need to mine keywords properly and then you should group them into relevant themes
• You should bid higher on most searched keywords

D. Learn How To Earn Traffic Via Paid SEM i.e. PPC

PPC or Paid Search Engine Marketing assist you to implement an Online Advertising System that drives online traffic to your websites and for that, you need to pay a certain price to the publisher when your PPC ad is clicked.

E. Know Steps Involved In Search Engine Marketing

 

Knowing the steps involved in Paid Search Engine Marketing is last but one of the most important points of any ‘What is Search Engine Marketing Guide’. To run an SEM campaign, below given seven steps play an important role, so let us dig into those -

(i) Define An Effective Search Marketing Strategy

• You should define your target audience and identify their needs and motivations
• You should also know how your particular product or service could be best to serve their needs

(ii) Select Right Keywords For Your SEM Campaign

• Next step according to ‘What is Search Engine Marketing Guide’ is to select the relevant keyword phrases, plus, you should also go for the keywords that your target audiences frequently search for
• You should conduct brainstorm sessions to know the popular terms that your audiences use while searching for the kind of product and services that you offer
• You can also use keyword research tools for compiling a list of highly searched keyword terms

(iii) Optimize The Content Of Your Website

The important suggestions that "what is search engine marketing guides" give about site optimization is every marketer needs to understand that search engines look for the underlying code of sites while visiting your website

(iv) Submit Your Site For Indexing

(v) Add Quality Links To Your Website

• According to ‘what is search engine marketing guides’, this one is one of the most important steps and marketers have to build links to their site from valued links of other sites that your targeted visitors frequently visit
• It is also important here to create site content that is link-worthy, and for this, you need to create engaging and informative content on your site
• You should also try to get links from business partners, trade associations, vendors and customers
• Distributing press releases and articles online is also one of the important Search Engine Marketing strategies suggested by ‘what is search engine marketing guides’